NIGERIA BANS WHITE MODEL ADVERTS! FIRST COUNTRY TO DO SO

[Keep it a boqol]

Nigeria becomes first country to ban foreign models in adverts

White models and voiceovers in British accents were once ubiquitous in Nigerian adverts. Not any more. As part of a “policy of developing local talent”, the cou

www.thetimes.co.uk

Nigeria has banned foreign models and voiceover artists in advertisements – the first country to do so – in a bid to develop local talent.

The measure, taking effect from October, will effectively mean adverts in the African nation will no longer feature white models and British accents.

With the industry having already evolved, the ban could see more commercials shot locally.

There was a time when not just multinational companies selling their products in Nigeria, but even local brands featured white models.

Association of Advertising Agencies of Nigeria president Steve Babaeko said Britons accounted for about half of models and voiceover artists in Nigerian commercials a couple of decades ago.

He said the situation has changed with national sentiment catching up in the country of 218 million people.

Babaeko told The Times that there was “some kind of renaissance in Nigeria” with a “new sense of pride emerging” among young people.

Projects shot abroad or with foreign models were met with backlash, he said, adding that the ban also reflected the underlying national sentiment.

“People will tell you, ‘There are about 200 million of us. Are you telling me you could not find indigenous models for this commercial?’” Babaeko told the British newspaper.

 

[Aurelian]

Weird thing. It says ban on foreign models, not white, like if there was a Senegalese model, she will be banned. Anyway this is extremally weird and xenophobic and racist to some extend.

 

[Iceman88]

Weird thing. It says ban on foreign models, not white, like if there was a Senegalese model, she will be banned. Anyway this is extremally weird and xenophobic and racist to some extend.

They are trying to limit their people worshiping ‘cadaans’ and the former colonial masters, which is a good thing. It says over 50% of models and actors where British just decade ago. If they ban white models only than it be racist. If Somalis banned Arabs and Hindi models from appearing in product we would have less bleaching.

 

[Keep it a boqol]

They are trying to limit their people worshiping ‘cadaans’ and the former colonial masters, which is a good thing. It says over 50% of models and actors where British just decade ago. If they ban white models only than it be racist. If Somalis banned Arabs and Hindi models from appearing in product we would have less bleaching.

somalia should do this as well!

 

[Molotoff]

Thats racist.

 

[Based]

Imagine the outcry if a Euro nation banned ethnic models

 

[Angelina]

Nigeria like Somalia has a bleaching epidemic but x2. By having only black West African models people will start to see their own phenotype and skin tone as the epitome of beauty. Nigeria already has a thriving film industry, but now what they need to do is to stop giving parts of bleached women and focus on putting natural actresses on a pedestal as a symbol of national beauty. As Somalia we too have the same problem. We might not have a thriving film industry, but we do have celebrities and singers and most of the women are lighter skinned with at least half or more bleached rather than natural.

 

[Chase]

Imagine the outcry if a Euro nation banned ethnic models

Tbf, Europeans pretty much dominated this world for several centuries, of course that guilt will stop em from doing stuff like this

 

[Aurelian]

They are trying to limit their people worshiping ‘cadaans’ and the former colonial masters, which is a good thing. It says over 50% of models and actors where British just decade ago. If they ban white models only than it be racist. If Somalis banned Arabs and Hindi models from appearing in product we would have less bleaching.

As it says they banned foreign models, anyway this is xenophobic and racist. They could banned with unrealistic and unhealthy models. But waking up and ban foreign and whites models is bad thing. Imagine if Nigerian models are banned everywhere as retaliation.

 

[Angelina]

Imagine the outcry if a Euro nation banned ethnic models

Euros hire ethnic models out of pity and being ‘inclusive’ but without a shadow of a doubt we all know that white women are the standard of beauty. There is nothing wrong with that. Most nations should celebrate their beauty, however due to globalization, every nation celebrates white beauty. Whiteness in a world in which the majority is black/brown is the ideal and black/brown people look down on their own image.

 

[Angelina]

As it says they banned foreign models, anyway this is xenophobic and racist. They could banned with unrealistic and unhealthy models. But waking up and ban foreign and whites models is bad thing. Imagine if Nigerian models are banned everywhere as retaliation.

Their major mistake is to announce it to the world. They could have easily have just done what the West have been doing for years and just mostly focus on giving all the giggs to black West African women and then just use the excuse that the vast majority of applicants are indeed black women as it is a black nation. Maybe they can have a token white woman whenever they’re shooting an international campaign and that is it.

 

[theanalog]

We need this in Somalia, ban all use of advertisements from Arab and other foreign countries. I saw an advertisement for a madrasa the “before” was a typical brown skinned Somali and “after” was an Arab, gtfo.

 

[Nilotic]

This is exactly what I advocated for a couple weeks back

I wouldn't even be in favour of showcasing other races in fashion & make-up adverts in Africa; people are delusional if they think that centuries of demoralisation are going to end by being open to others.

 

[Chase]

Euros hire ethnic models out of pity and being ‘exclusive’ but without a shadow of a doubt we all know that white women are the standard of beauty. There is nothing wrong with that. Most nations should celebrate their beauty, however due to globalization, every nation celebrates white beauty. Whiteness in a world in which the majority is black/brown is the ideal and black/brown people look down on their own image.

You can't blame white men for preferring their own women, it's an admirable trait if we're being real. I blame white worshipping dhabodilif non-white foreigners and (certain) Somalis, white women have always been the same as other women to me, if she bad she bad, that's it

 

[Aurelian]

Their major mistake is to announce it to the world. They could have easily have just done what the West have been doing for years and just mostly focus on giving all the giggs to black West African women and then just use the excuse that the vast majority of applicants are indeed black women as it is a black nation. Maybe they can have a token white woman whenever they’re shooting an international campaign and that is it.

But instead they said no to any foreign model. They intentionally made a bomb and blow it up.

 

[Iceman88]

As it says they banned foreign models, anyway this is xenophobic and racist. They could banned with unrealistic and unhealthy models. But waking up and ban foreign and whites models is bad thing. Imagine if Nigerian models are banned everywhere as retaliation.

stop looking at things with your liberal tinted eyes, only cadaans can be racists.

 

[Angelina]

stop looking at things with your liberal tinted eyes, only cadaans can be racists.

Usually liberals are the ones that argue that only whites can be racist, whilst ring wingers argue that blacks can be just as racist. I think a middle path is a more logical stance.

 

[Aurelian]

stop looking at things with your liberal tinted eyes, only cadaans can be racists.

maybe because I have an average IQ above 115 you can't understand me

 

[Angelina]

This is exactly what I advocated for a couple weeks back

Yes, I want that for Somalia as well, but mostly focusing on giving darker skinned women a platform so that people can start seeing their skin tone as being beautiful.

 

[Nilotic]

We should only really be embarrassed for our lack of economic development and our complete absence in scientific and technological breakthroughs; I really don't care if white people get in a tissy about this.

We need more of this as a continent.