Western Media has painted Madow men as human sex toys, dehumanising them as wild beasts. This has made them more intriguing to women as something 'forbidden' and intriguing. Not to mention, all the rumours about genital sizes and so forth. It's quite disturbing really.
Of course, there are a good number of Madow men who play into these stereotypes and demean themselves, by being hypersexual. The c0rn industry really pushes this too and we all know that men from all groups consume these images.
Other races are terrified of Madow men, they think Madow men are the apex of masculinity and resent that.
In short, men are more obsessed with Madow men than women are.