IG can be surprisingly effective and free. Especially if you're on a tight marketing budget. Browse around and compile a list of authoritative figures and reach out to them.
Are you selling online or are you providing a local service?
Most people run ads on Adwords but it can get expensive if your not familiar with it; thereβs a few decent Udemy courses for Adwords you can learn from.
Facebook ads are hit or miss.
I have an online store and most of my stuff is automated since I bought the store from someone. I most run Adwords and lots of Amazon ads for traffic.
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