The reasoning behind it is the ligaments that are naturally meant to hold your boobs up are underworked from ppl these days constantly wearing bras 24/7 to do all the supporting, so it isn't pulling its weight so to speak, and that weakens them. Honestly though so long as you're wearing the proper size and spend decent time out of them, it's mostly up to diet and genetics. Which btw I do know ppl who wear bras 24/7, even light ones to sleep, and I don't know how they do it. It should be reasonably comfortable to wear one, but goddamn nothing beats getting out of them.
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