ive noticed that light skin is seen as the gold standard in what appears to be most of the world whereas being dark skin is seen as ugly and undesirable, this is even prevalent in somali society as well. people with with dark skin are often insulted explicitly or subtly. skin bleaching is a serious issue in many parts of the world because having light/fair skin is seen as beautiful. can this only be attributed to beauty standards and in the west and it being skewed towards light/white skin or is there more to it?